Sometimes, business owners and online marketers get too overwhelmed with the latest trends and SEO updates that they forget the building blocks of SEO. If you rush the process of coming up with your online marketing strategies, you might overlook the simplest methods that still count.
Here are three of those and how to always incorporate them in your SEO campaigns.
Flawless User Experience
Above all trends and technicalities, user experience is still the most important factor to the end user, Digitise My Business says. Creating the best user experience possible is about making your site fast to load and easy to navigate around. This means having a mobile-friendly site, readable fonts, design that’s easy on the eyes, and visible shopping cart icon. When coming up with campaigns, always see to it that the overall interaction of the user to your brand, products, and services is on point.
Presence of Title Tags
Title tag is simplest part of on-page SEO, but sometimes, it gets lost in translation and completely forgotten. This is a face-palming mistake because it’s so easy to do yet the lack of it will make your SEO suffer. Moreover, your title tags should be optimised for search engines to put more importance to your site. They are also important for users, because its placement on search results is large and noticeable.
Content, Content, Content
When you’re working with a reputable SEO company, your priority should be generating content that’s timely, relevant, informative, and well-written. Millions of blog posts are published daily, but are all those high-quality content? No. Producing content that’s worth the user’s time is important to edge out the competition and make search engine recognise your credibility as a website.
Never neglect these three basic but effective SEO strategies. Always go back to them, no matter how much you already know about SEO and how much success you’ve gotten in the past.