The world is digital now. That means almost everything can be done and accessed through advanced tools and most especially, the Internet. With these advancements, people have gone mobile. With just one swipe or click, people can do things anywhere as long as they have their mobile devices.
As a business, you might want to make the most of these changes as a marketer. If you do, you can extend your reach and get more growth opportunities for your brand. If you do not know where to start, do not worry. Let the following be your guide.
Here are some tips to keep in mind, as approved by leading companies in digital, such as Singtel:
Make your website responsive
This is the first thing you should have on your list. This is important, especially if you are running an e-commerce site. Your website should be mobile-responsive, meaning it should not mimic the look of your website on a desktop since mobile sites have a different user interface. It should be according to what mobile users use.
Build an app
If your company has a budget to spare, you might want to do something fun like building an app. But for it to be a hit, you have to make sure that it provides solutions for your customers. For one, you can build an e-commerce app with a delivery function. If you want something more fun, gamify your brand by building a gaming app. And when it becomes a hit, you can sell space to advertisers.
Sometimes, the simplest solutions work. If you want to complete your mobile campaign, you might want to have an
SMS-based execution. You may even go for geotagging or location-based activity so as to target specific members of your target market.
These are just some of the things to keep in mind when creating your mobile marketing campaign. Overall, make sure that your mobile strategy complements your existing digital campaign.