As online shopping becomes more popular, brick-and-mortar businesses are left scrambling to find ways to remain competitive. Fortunately, advances in technology are helping many of these businesses stay afloat. In this post, we’ll look at how some of the most innovative companies are using tech to save their brands.
Online Ordering and In-Store Pickup
One of the most popular ways that companies are using technology to save their business is by offering online ordering with in-store pickup. This allows customers to shop online at their convenience and then pick up their items at a time that is convenient for them.
Online Ordering and In-Store Pickup saves the customer time and helps increase foot traffic in stores. In-store pickup is also a great way to upsell customers, as they may be tempted to buy additional items when they are already in the store.
To embrace such a practice, you will need to invest in a good eCommerce platform. Make sure that your in-store inventory is well-stocked. You will also need to train your employees on how to handle online orders.
Starting an Online Store
Another way that you can use technology to save your business is by starting an online store. This will give you a chance to reach a larger audience and sell your products to people all over the world. Taking your offers online also provides you with an opportunity to create a more personalized shopping experience for your customers.
When starting an online store, you must choose the right eCommerce platform. You will also need to invest in good quality product photos and descriptions. Make sure that your website is optimized for search engines.
You will also need to take care of shipping and logistics. If this is too much of a task to handle, make sure to find a reliable courier for last-mile delivery to ensure fast and secure parcel deliveries. This will help you save time and money.
Offering In-Store Wi-Fi
In-store Wi-Fi is another great way to use technology to save your business. By offering Wi-Fi, you can attract customers looking for a place to work or study.
In addition, Wi-Fi allows you to collect data about your customers. This data can be used to improve your marketing efforts and target your customers more effectively.
To offer Wi-Fi in your store, you will need to invest in a good router. You will also need to set up a guest network and create a login page for your customers.
Omnichannel Marketing
Another way that companies are using technology to save their business is by employing an omnichannel marketing strategy. This type of marketing allows businesses to reach their customers across multiple channels, including in-store, online, and through mobile devices.
An omnichannel approach provides a more seamless experience for customers and helps to build brand loyalty. It also allows businesses to track customer behavior and preferences so that they can better tailor their marketing efforts.
To successfully implement an omnichannel strategy, businesses need to have a clear understanding of their customer journey. They also need to invest in the right technology, such as a CRM system, and have the necessary resources in place to manage it all.
These are just some of the ways that companies are using technology to save their business. By embracing these changes, you can stay ahead of the curve and keep your brick-and-mortar brand running for years to come.
Payment Technologies
In recent years, new payment technologies have emerged that are helping to save brick and mortar businesses. One of the most popular is contactless payments, which allow customers to pay for their purchases without having to swipe or insert their card into a reader.
Another popular payment technology is mobile payments, which allow customers to pay for their purchases using their smartphone. Mobile payments are becoming increasingly popular, as they offer a convenient and secure way to pay.
To accept contactless or mobile payments, you will need to invest in the right technology. One example is a point-of-sale system that supports these types of payments. You will also need to train your employees on how to use the system and accept these types of payments.
New payment technologies, makes it easier and more convenient for your customers to pay. You can easily collect revenue and avoid long lines at the register. This can help you save time and money, and keep your customers happy.
Technology is changing the way consumer behaves. In response, many brick-and-mortar brands are turning to technology to help save their businesses. Whether you need to increase foot traffic, boost customer loyalty, or improve your marketing efforts, technology can help.
