As many businesses compete for space in this technology-driven world, digital marketing has become a dependable way for businesses to conduct marketing campaigns. The internet has brought about a marketing evolution and has given brands great opportunities for notoriety through different avenues.
Business marketing has witnessed a dramatic shift. Long gone are the days when business owners had to spend time creating traditional posters and putting them up all over a number of neighborhoods in an effort to get their businesses noticed. Technology as a whole has created massive opportunities for businesses to elevate themselves and acquire the visibility that they need. Want to join the bandwagon and take your business to the next level? Here are 3 popular digital marketing trends you should employ:
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Omni-channel marketing
Every business owner should be familiar with this term. Omnichannel marketing refers to the creation of a consistent user experience on all the platforms that your business is represented on. Let’s break this down further: Given today’s highly competitive business environment, marketing on a single platform is no longer enough. You want to get your business in front of as many eyeballs and heard by as many ears as possible. Given this, marketing on multiple platforms will increase your brand visibility. For instance, you can market on Facebook, Twitter, Tumblr, Gmail networks, LinkedIn and a handful of other platforms. The user experience that your clients will receive should be the same on all platforms. Many digital marketing agencies in Miami will offer to place your products or services on multiple channels, and make sure that you reach your target audience.
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Voice search
Instead of typing long paragraphs of information, a majority of people have resorted to using voice search. The likes of Alexa and the Amazon Echo have made a statement, proving that technology is quickly replacing typing as we know it. Naturally, you would not want your business to get left behind. Every digital marketing agency encourages the adoption of voice search. Your clients will no longer have to spend a long amount of time typing long-tail queries about your business. They can simply speak and get answers to their questions in seconds. Voice search also makes relevant suggestions about your products or services.
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Video marketing
Needless to say, videos have taken over. When we think videos on the internet, YouTube may be top of mind for some, but the truth is that videos can be created on any social or professional platform, YouTube being one of the more famous ones. A short and interesting video defining your services will get more attention than a long paragraph that explains what your company offers. Videos can also be used together with social influencers, individuals who have a huge following on popular social media networks who recommend your business to their followers. This automatically gives you the leads that you require as your brand will automatically be researched upon. It is important to ensure that your video is captivating as well as entertaining.
By adopting any of these trends, you will be giving your business a fair chance to grow with the times. Don’t know where to start? Worry not! Stop Being Stagnant (SBS) is a highly experienced digital marketing company that will enable your business to keep up with all current trends that will sustain you for years to come. Do not be afraid of change. After all, they say change is as good as a rest.
