As a small construction company owner, you’ve realized that staying afloat in this competitive industry can be challenging. With so many other companies competing for the same jobs, it’s tough to find a way to stand out from the pack and grow your business. That’s why we’re going to explore some of the best ways that a construction company can grow its business by attracting more clients in various ways.
You will need to become proactive in your marketing efforts and make it a point to implement one or more of the techniques described below. If you want to grow your construction company, here are some proven methods:
Build a Strong Web Presence
With the increased use of smartphones and tablets, all successful construction companies must have a strong web presence to reach out to customers effectively. Potential clients who may not find your business elsewhere can easily locate it online by searching for keywords such as “home remodeling,” “house building,” etc. The best practice is to build these profiles on several different websites so that people with other interests will be able to stumble upon them when they search for similar services in their locality.
One popular technique for driving traffic to your website is through article marketing. By writing articles on topics related to home remodeling, construction, and other services you offer, you can attract potential clients and position yourself as an industry expert.
Participate in Local Networking Events
Another great way to connect with potential customers is by participating in local networking events. Attending these events will allow you to meet people from all walks of life who may need your services. You can hand out business cards and flyers advertising your company, or even better, offer free consultations to interested individuals.
Real estate agents are a great target market for construction companies. Build a relationship with a few real estate agents in your area and offer them a commission for every client they refer to you. This is a great way to pick up new jobs since many real estate agents have clients who need home improvement work done regularly.
Meet your past clients who hired you to renovate their bathrooms or those third-party professionals who performed leased equipment inspections on the heavy equipment that you wanted to rent out in the past. You can offer them a discount on your services if they recommend new people to you. Ask these past customers if they have friends or family who need any home renovation done, and reach out to them on behalf of your business.
In addition, these network marketing activities must be backed up with an effective referral program that will give existing clients incentives for sending you new clients. Offering gift cards, cash bonuses, shopping discounts, etc., are great ways to keep your existing customers happy while keeping their referrals coming in.
The best way to get new jobs is through word-of-mouth referrals from past customers or other professionals in the industry. Networking events and article marketing campaigns are the most popular ways of promoting a construction company. Still, some businesses also hire a marketing firm to help them reach out to potential customers. In any case, it’s essential for a business owner to keep an open-door policy and communicate with people from all walks of life who may need their services someday.
Offer Promotional Discounts and Incentives
To attract people from the general public, offering promotions such as discounts or deals can be an effective method of getting customers into your business. You might offer a discount if someone refers another customer, for example, or advertise that no money down financing will be available for individuals who use your services.
Additionally, promotional incentives may include raffles or drawings where the winner receives something of value, such as an iPad or other electronic device. These types of offers are trendy because everyone loves the chance to win free prizes.
Offer Payment Methods That Fit Your Customers’ Needs
It’s crucial to offer your clients the type of payment method they prefer so that you’ll be able to get paid for your work. Some people may want to pay by check, while others would instead use cash or credit cards. Making sure your profile states which types of payments you accept is extremely helpful in gaining new customers. For example, if you live in an area with a large immigrant population, it might make sense to accept the currency preferred by that community.
Creative marketing strategies are essential for small construction companies that want to grow their business and attract more clients while building lucrative relationships with existing ones. Incorporating one or more of the techniques above can help you attain success.
As the owner of a small construction company, you’ve probably faced many struggles over the years as you worked to grow your business. But now that you’re reaping the benefits of your hard work, make sure that these rewards don’t go to waste by allowing some new hurdles to prevent you from reaching even higher levels of success.
Try implementing one or more of the ideas above into your existing marketing strategy to attract more clients while creating stronger relationships with current ones. With time and effort, there’s no doubt that you’ll be able to take your construction business to the next level.
