Businesses have had to make countless adjustments since the creation of the internet. The construction industry is no different. In the past, small construction firms relied on word-of-mouth and print advertisements to find new clients. However, the internet opened up new opportunities for these firms to reach a wider audience and improve their business operations.
Reports show that digital-first companies are 64% more likely to achieve their business goals than those who don’t focus on digital. Therefore, construction companies that want to succeed must focus on digital marketing and use the internet to their advantage.
Here are some ways how small construction businesses can use the internet to improve their business:
Use Google My Business to Optimize Local Search Results
GMB is a free platform from Google that lets businesses oversee and direct how they appear on both Google Search and Maps. Construction companies can use GMB to list their business information. This includes hours of operation, phone number, address, website, and photos.
GMB also enables businesses to interact with customers by responding to reviews and messages. This means you can address negative feedback and turn it into a positive experience. By replying to reviews, you show potential clients that you’re attentive and care about your customers.
The platform also allows businesses to post updates about their company. For construction firms, this could include sharing photos of a recent project, announcing a new service, or highlighting an award they’ve won. These updates appear in search results and on Google Maps, which helps you reach potential customers looking for a construction company in your area.
You only need to create a free account and verify your business to get started with GMB. After setting up your account, regularly update your information and posts to ensure that your construction company appears in local search results. Respond to any reviews or messages on time to show potential clients that you’re attentive and care about your customers.
Online Portals for Client Communication
The internet made communication faster and more efficient. Small construction firms can use online portals to keep in touch with their clients, update them on the status of their projects, and receive feedback. This two-way communication can help build trust between the firm and its clients.
You can also use online portals to provide transparency into construction progress. Your clients can quickly reach out in cases of inquiries or concerns. Use your site to show clients a construction project timeline and what to expect. By being transparent with your clients, you show them they can trust you to deliver on your promises.
There are many online portals available for small businesses. Some popular options include Basecamp, Wrike, and Trello. Not only do these platforms let you jot down what needs to get done, but they also enable you to set due dates and designate tasks for different team members. You can also use these platforms to attach files, such as photos and documents, to specific tasks.
By using an online portal for communication, you can keep your clients updated on the status of their construction projects without having to meet in person. This convenience can help you save time and money.
Build a Website to Showcase Your Services
A website is a powerful marketing tool that allows construction companies to reach a wider audience and showcase their services. Statistics show 71% of businesses have a website. If you don’t have a website for your construction company, you are already putting your business at a disadvantage.
With a professional, well-built, mobile-optimized, and easy-to-navigate website, you can reach new heights with your construction business. Use your website to share information about your company, services, and projects with potential and previous clients.
A website also helps improve your search engine ranking. This is because Google and other search engines use your website to learn more about your business. The better your website, the higher you will rank in search results.
Additionally, your website provides a way for potential clients to contact you. Make sure to include a contact form on your website and list your phone number and email address so clients can easily reach out to you.
Your website should include photos and descriptions of your construction services. Your website is also the perfect place to showcase any awards or recognition your company received in the past. By sharing this information, you show potential clients that you’re a reputable and trustworthy construction company.
Online Search for Quality Tools, Equipment, and Materials
A construction company is only as good as its tools, equipment, and materials. The internet makes finding quality tools, materials, and equipment for your construction projects easier than ever. This makes it easier to source your business needs without leaving your office.
Let’s say your construction company needs another double-leg lifting chain sling. You’ll likely find several options from different manufacturers, each with its own price point. You can compare products and prices from different vendors by shopping online to find the best choice for your company.
You can also read reviews from other customers to see their experience with a particular product. This feedback can help you decide what tools, equipment, and materials suit your construction projects. Find a reputable supplier to deliver high-quality chain lings to your construction site. You want one who can deliver on time, has accumulated many positive reviews, and offers a fair price.
Shopping online allows you to find the best deals on construction tools, equipment, and materials. This can help you save money and get the products you need to complete your projects.
This shows that the internet can do wonders for small construction firms. Your firm can save time and money by using the internet to market your business, communicate with clients, and source supplies. Now is the time to start if you’re not already using the internet to run your construction business. You can implement these tips to help your business run more efficiently.
